Understanding the Risk

As fleet managers and commercial drivers, the reliability of your vehicles is fundamental to your business's continuity and success. The fall season, stretching through the months of October to December, brings with it unique hazards on the road, most notably the risk of deer collisions. These incidents are not just dangerous but also financially disruptive, causing over $1 billion in damages annually, with an average repair cost of $3,000. This blog is timely as we are in the peak collision season.

Essential Safety Tips

The good news is that many deer-related collisions can be avoided with increased awareness and proactive safety behaviors. Here’s how you can take immediate action to protect your team and vehicles:

1. Be mindful of peak activity hours: Deer are most active during dawn, dusk, and overnight. As commercial drivers often find themselves on the road at these hours, extra vigilance is vital.
2. Use high beams appropriately: When legal and safe, leveraging high beams can significantly increase your visibility and give you the extra time needed to react to deer on the road.
3. Look for more than one deer: Deer often travel in groups, so if you spot one crossing, be prepared for more to follow.
4. Avoid swerving: It's instinctual to swerve to avoid a collision. However, it is safer to brake firmly and stay in your lane to prevent losing control or hitting other vehicles.
5. Pay attention to deer crossing signs: These signs are placed in high-traffic deer areas and should be taken seriously to reduce risks.
6. Always wear your seat belt: Seat belts are essential in providing maximum protection during any incident.
7. After a collision: Move to safety if possible, use hazard lights, contact law enforcement, and notify your insurance contact to start your claim process immediately.

Minimize Disruptions

Implementing these safety tips is part of a broader effort to minimize costly downtime and safeguard your employees and vehicles. Educating your commercial drivers now is the best strategy to maintain operational efficiency and reduce risks during this peak season.

Take Proactive Measures

We encourage fleet managers to review their current commercial auto policies. If you need support or guidance in risk management, do not hesitate to reach out. With awareness, preparation, and the right safety behaviors, you can help ensure that your fleet remains safe and operational through the high-risk deer collision season.